Meridian
Meridian Commerce
Challenge
DTC brand running on a legacy Shopify theme with a slow checkout flow, no design consistency between marketing pages and the store, and mounting customer complaints about mobile performance.
Solution
Headless commerce architecture with a custom Next.js storefront, optimized checkout flow with address autocomplete and one-tap payment, and a unified design system shared between marketing and commerce.
Results
+35%
Revenue — Lift in online sales
2.1s
Page Load — Average across all pages
60%
Checkout Speed — Faster completion
Meridian was leaving revenue on the table with every slow page load. Their legacy Shopify theme added 4MB of JavaScript on the checkout page alone. We rebuilt the entire storefront as a headless Next.js application with Shopify as the backend.
Checkout Reimagined
The new checkout flow reduced steps from five to two, introduced address autocomplete, and supported Apple Pay and Google Pay for one-tap purchases. Cart abandonment dropped by 28% in the first month.