Northwind Labs
Northwind Labs Marketing Site
Challenge
Series A SaaS startup needed a credible marketing presence to support their fundraising narrative. Their existing site was an off-the-shelf template that undermined product demos with inconsistent visuals and slow load times.
Solution
Custom marketing site with interactive product demos embedded inline, a blog powered by MDX, and deep CMS integration for their sales team to update messaging without engineering tickets.
Results
94
Lighthouse — Performance score
3x
Demo Requests — Increase in qualified leads
5 weeks
Time to Launch — From kickoff to live
Northwind Labs had a strong product but a weak front door. Prospects landing on their template site bounced before reaching the demo. We redesigned their entire marketing funnel from first impression to booking.
Interactive Product Demos
Rather than gating demos behind a form, we built interactive product walkthroughs directly into the marketing pages. Visitors could explore core features without signing up, which tripled qualified demo requests by filtering out low-intent traffic early.